St. South is the moniker for Australian singer-songwriter-producer-multi-instrumentalist Olivia Gavranich. She self-released her debut EP Nervous Energy in 2016, which garnered millions of streams, as well as TV placements with The Vampire Diaries and The Fosters. She followed that up with 2017’s Inure and is currently working on new music. Without any outside support and no touring history, St. South has already built a steady and dedicated fanbase, with over 23,000 fans across social properties and almost 400,000 monthly listeners at Spotify alone.
As a songwriter, singer, self-taught producer and multi-instrumentalist, St. South has worked tirelessly on the skills required to make the kind of nuanced and soulful electro she’s known for. Get Well Soon unfolds a story of grief, heartbreak and ultimately, self-love.
She recently released her anticipated debut album Get Well Soon, and today she shares a new music video for stand-out track “RED.” St. South says about “RED,” “Sometimes people we love don’t treat us how we hope they will. Sometimes we accept their love due to lack of love for ourselves. ‘RED’ is about realizing this very sentiment and mustering the strength to walk away from someone who doesn’t treat you how you deserve to be treated.” As we listened to the track we felt a calming, yet enticing feeling, and it made us want more. We truly loved the vocals, and the production calmed it well. The music video features new style hip-hop dancer Diavion with his interpretation of the track. It was an incredibly unique video, and one of our favorites as of recent. Watch + share the video below.
Musician, educator, and activist Marc 2Ray joins the Alchemicast: with Andy Reed talking about how your wordplay, delivery, timing, and cadence are your instrument as a hip-hop artist. Marc uses his music to educate and empower listeners about everyday issues such as social justice, inequality, drug abuse, and tracks like “1915” about the Armenian genocide (of which his grandfather is a survivor) are being used as an educational tool in high school and college curriculums. Marc discusses his songwriting and recording process and his extensive collaboration efforts. He discusses how 9:30 Club holds a special place in his heart through personal experiences with DJ Tommy B, and how his 2020 album, Fresh Air, transformed from being supported through live events to a more digital experience for fans.
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