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Vision Video’s New Album, Haunted Hours is a “Beautiful Day To Die”

By Emma Downes

Post-punk goth band Vision Video has announced the release date for their upcoming second
album, Haunted Hours. They open the new era with an additional music video release for the
single “Beautiful Day to Die.”

In the video, the band emits an ethereal presence draped in white against a backdrop of
swaying grass and dappled sunlight. Later, they celebrate with wine and laughter before laying
bandmate Emily Fredock to rest in a flower-filled casket. All share peaceful smiles as the
bandmates sway to a dreamy beat and sing, “Draw your breath and say goodbye / It’s a
beautiful day to die.”

“This song is about celebrating the frailty of life,” reflects band leader Dusty Gannon. “We do not
get to decide how, or when we will die, but it is all the while certain. While that can be somewhat
existential-dread inducing, I like to think of it as a clarion call to appreciate what time we are
afforded.”

While the music video for “Beautiful Day to Die” may be reminiscent of a dream, it is clear that
the subject matter is based in stark reality. As a war veteran and former EMT, Gannon’s
traumatic encounters with death have given him a clear understanding of the simultaneous
beauty and heartrending fleetingness of life. This duality is reflected perfectly in the song’s
message of bittersweet farewell.

Listeners can expect more of Vision Video coming to terms with the human soul’s darkest
demons from their sophomore album, Haunted Hours, coming October 11th of this year.
Check out the music video for “Beautiful Day to Die” below. 

You can enjoy this song and more great finds on the Alchemical Records Multigenre Mixture playlist on Spotify and YouTube.

Alchemical Records Contributing Writer Emma Downes

Emma Downes

Emma Downes is a recent graduate of DeSales University in Center Valley, PA, where she studied English and Communication. As a lifelong writer and music lover, she is happy to be incorporating both into her work for Alchemical Records. When she’s not writing, she enjoys getting to know the DMV entertainment scene, drawing, and spending time with her four siblings.  

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