Ohio rock trio The Vindys recently dropped their music video for “Bugs,” the title track of their newest album. The band published the video as a celebration for a special edition vinyl release of Bugs for Record Store Day.
This song has a mesmerizing dark rock sound with a steady beat, mixed by Ryan West (Rihanna, Eminem, Jay-Z). The video directed by Pete Campbell reflects the song’s themes of sleepless nights and feeling trapped – we watch vocalist Jackie Popovec toss and turn in bed, and then we are led through a red lit hallway to different scenes in a bar, arcade, and diner, where a cast of characters, including the rest of the band (John Anthony and Rick Deak), are dressed in bug eyes and antennas, symbolizing these bugs in physical form. Popovec says the video was inspired by her real-life experience of finding 10,000 yellow jackets behind the ceiling of her bedroom. “We took this literal story and made a sort of inception-like dream within a dream music video where I fall asleep and wake up to insects disturbing me,” she says. “The video follows a spiraling wonderland into several scenes before waking up and realizing it was all a dream.”
“Bugs” is personal and filled with vulnerability. Emotions build and are heard behind the song’s powerful production, vocals, and lyrics, like: “They’re in my head getting louder each day / Waiting for the time when they come to infest my brain / Keep patching with duct tape helps for a time / But late at night they find a way in my mind.” What are the bugs that keep you up at night?
Emma Page, a recent Journalism graduate of The George Washington University, possesses a passion for music journalism and storytelling in all its forms. Originally from Baltimore, MD, when she is not writing, she can be found at a local concert or making music of her own.