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The Imaginaries Bring Nostalgia Galore to ‘Christmas Town’

By Charlie Maybee

This reading of Alchemical Records content provides a multimedia experience for our audience while increasing the accessibility of our content to persons with hearing loss, low vision, dyslexia, physical or motor disabilities, or are on the autism spectrum.

The Imaginaries, an Americana duo based in Oklahoma, have returned bursting with holiday spirit in the music video for their new single “Christmas Town.” No strangers to making Christmas music, this single follows in the footsteps of the duo’s Hometown Christmas album released in 2019.

The music video kicks off its charming story with a girl who, in the middle of July, discovers an old board game called “Christmas Town” in a small museum and is suddenly struck with daydreams of various Christmas activities.

The player pieces on the board become personified by The Imaginaries themselves, and audiences watch them pack presents, visit a soup kitchen, spray fake snow on pool-goers, and ultimately star in a community Christmas themed performance. At the end of the video, we see the girl pull out the game to share the same imaginative experience with her little sister.

The music sets a nice backdrop for the music video with a laidback, mellow vibe that has a feel-good swing to it. There’s a strong love for old school Christmas aesthetics with direct callbacks to A Christmas Story’s iconic leg lamp, and notable lack of technology, specifically smart phones, which are replaced with instruments and board games allowing for more interpersonal connection. Nostalgia has a lot of weight in both the story and the music.

The music video helps to celebrate the Chickasha Festival Of Light, named by Forbes Magazine and USA Today as one of the best light displays in the United States. It was filmed around the city at local attractions and businesses with members of the community including Oklahoma City’s KFOR-TV meteorologist Emily Sutton.

“Christmas Town” is available on all major streaming services including Spotify, Apple Music, Amazon Music, and YouTube. This track has been added to our Alchemical Weekly YouTube Playlist

Charlie Maybee

Charlie Maybee is a dancer, musician, educator, and writer based in Winchester, Virginia who currently teaches in the Dance Division of the Shenandoah Conservatory. His primary work as an artist is with his performing collective, Polymath Performance Project, through which he makes interdisciplinary performance art that centers tap dance as the primary medium of expression. He also currently fronts local hard rock band, The Aftershakes, and releases music as a solo artist under the name Nox Eterna.

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