By Margaret Adams
Lithuanian hip-hop artist Lucid Kidd is back with a music video for his new single “Nothing Back.” The video, directed and edited by Michael Russell, utilizes cool visuals to complement the song’s energizing and easy-going beats.
In his hometown of Vilnius, Lithuania, Lucid Kidd discovered his passion for music around age 10 when he started taking guitar lessons and tinkering around on his grandmother’s big piano. He started making his own music at 13–at a mere 17 years old, Lucid Kidd has fully developed his unique brand of edgy, melodic, urban pop, and still draws influence from some of his favorite artists like XXXTENTACION, Juice WRLD, and The Kid LAROI.
“Nothing Back” is a cool, lighter rap song about distancing from shallow people who use their friends. The music video features Lucid Kidd rapping above a Gotham-like city; with flashes of pinks and greens, the video illustrates notables influences from his favorite artists.
“’Nothing Back’ is a song about the escape from betrayal. It depicts the vampires as these fake people that are always draining your energy and using you,” said the rapper. “The song expresses leaving all these vampires behind and finding your own path, because walking alone is better than being surrounded by fake people. The music video contains lots of colours which represent the escape from the greyness of fake people and becoming your own colourful individual.”
Fans of 24kGoldn, Juice Wrld, Kid Laroi, and XXXTENTACION should check out Lucid Kidd’s new music video for his single “Nothing Back,” available on your favorite streaming platform. The music video for “Nothing Back” is also available on YouTube. Listen to this and more great music on the Alchemical Records Multigenre Mixture playlist on Spotify and YouTube.
Margaret Adams is a Psychology major and Rhetoric and Writing minor at The Catholic University of America from New Orleans, Louisiana. In addition to her work with Alchemical, she writes for CUA’s student newspaper, The Tower, and has recently been named Quill Editor. She enjoys reading, writing, and looking at pictures of her dog, Bella.
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After AFI DOCS’s departure, the capital city once again has a documentary festival.
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