Toronto R&B-pop artist Jesse Gold has returned with his highly anticipated new EP If Not Now, and its lead track “Go Go Gadget” featuring double platinum R&B artist Marc E. Bassy.
“That girl’s not right for me,” Gold sings, furthering his vision of having each song on the EP represent a different phase of a relationship. His smooth voice is easy on the ears as he repeats the title of the song in the chorus, seamlessly blending R&B and pop. Its sexy lyrics describe the playful back and forth of chasing someone. “I wrote ‘Go Go Gadget’ over two years ago and it’s been sitting on the shelf ever since,” Gold says. “Something about it never hit as hard as I wanted it to.”
Bassy’s flow fits right in the track. “Bringing Marc E. Bassy on board changed everything,” Gold continues. “He gave the song the energy I initially envisioned. I’m such a fan of his, and to hear him on this track is surreal. He crushed it and I’m so happy with how this one came out.”
He recently announced his If Not Now Release Tour for 2023 and tickets are on sale now! The EP title has become a life mantra for Gold as he leaps into the newest chapter of his career. “‘If Not Now’ is something I constantly say to myself,” he shares. “It’s a tool I use to help push through anything uncomfortable – asking someone out, breaking up with them, taking a leap of faith in my career or personal life – if not now, when?”
Find this and more exciting new music on our Alchemical Multigenre Mixdown playlist on Spotify.
Emma Page, a recent Journalism graduate of The George Washington University, possesses a passion for music journalism and storytelling in all its forms. Originally from Baltimore, MD, when she is not writing, she can be found at a local concert or making music of her own.
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