By Cynthia Gross
On June 17, Lagos, Algarve-based alternative electronic artist Elvis Drew released his latest single, “Focus,” a moody, immersive track that explores love, obsession, and the entangled spaces in between.
“’Focus’ was inspired by a kind of relationship that lacks attention and focus from one individual to another,” said Elvis Drew, adding that the song draws from relationships with his friends and people close to him. “Focus” was produced by French multi-instrumentalist Rosenfeld who also collaborated on Elvis Drew’s single, “Make Me Feel,” released last year.
“Focus on me, baby / I’ve got a lot to say / Obsessed with your ways / Of making me insane,” Elvis Drew sings in the opening lines of the song. To a contrasting effect, lyrics in “Focus” are measured. The musical composition – driven by wailing electric guitar, swelling synths and pads, and a trap beat – commands centerstage with precision, communicating feelings that cannot be expressed in words.
Elvis Drew’s signature genre-blending sound is cinematic and captivating, drawing listeners in with an intensity that leaves space for them to focus solely on the song at hand. “Focus,” like several of Elvis Drew’s past singles, falls under the category of sex music, which initially came as a surprise to the rising songwriter.
“I actually didn’t intend for this to happen,” he explained. “From what my fans say, it’s a mixture of my dark lyrics and the feeling of being the main character that made it fall into this category.” Elvis Drew believes the genre needs more attention, as it offers something distinct to new and existing listeners.
Elvis Drew’s exponential growth since his debut in 2018 is nothing short of impressive. The Ukrainian-born artist notes that the ending of a long-term relationship sparked his interest in finding a creative outlet, and the rest is history.
With more than 1M monthly listeners on Spotify, Elvis Drew’s past singles have amassed more than 34M collective streams on Spotify and YouTube, and he has the backing of electronic music industry heavyweights Trap Nation, CloudKid, and WaveMusic. Elvis Drew cites The Weeknd, Billie Eilish, and Labrinth as his biggest influences.
The best music makes us feel something profound and transformative, and Elvis Drew’s “Focus” absolutely delivers. “You make me feel so –” Elvis Drew sings as the lead in to the magnetic guitar solo. And you can fill in the blank for yourself.
Check out the official lyric video for “Focus” below, and stay tuned for upcoming releases from this star in the making. Find more new music on the Alchemical Multigenre Mixdown playlist on YouTube and Spotify.
Maryland-based singer-songwriter Cynthia Gross seeks to inspire an awakening to all we are and all we can become. With a passion for language in all of its forms and more than a decade of experience as a professional ghostwriter, she is a light seeker who understands the power of each individual’s voice to create positive, meaningful change.
As the leader of nineties pop rockers 4 Non Blondes Linda Perry broke down barriers in the male dominates music business and created one of the decade’s most catchy songs: “What’s Up?” Perry released one stellar album with the band before going out on her own.
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