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chasing luma Releases Debut ‘bittersweet’ Single

By Margaret Adams

This reading of Alchemical Records content provides a multimedia experience for our audience while increasing the accessibility of our content to persons with hearing loss, low vision, dyslexia, physical or motor disabilities, or are on the autism spectrum.

Luke MacDonald, otherwise known as chasing luma, released his debut single, “bittersweet” on February 4. This is MacDonald’s first-ever project, and enters the pop songwriting scene with a bang. 

The Canada-native began playing guitar and writing songs at the age of 8; MacDonald has since produced electronic and dance music, which continues to heavily impact his creative expression. 

chasing luma’s new single is genre-bending; it takes clear and distinct characteristics from dance music, like the high-energy beats, and combines it with the moveable and chill rhythm of indie-pop. 

“‘bittersweet’ was the song that made me decide to make the chasing luma project. For a long while, I was really lost and not sure what sounded like ‘me,’” said MacDonald about the single. “It’s about asking yourself if it’s worth it to abandon everything you know, or to stay in your comfort zone; knowing you want more out of life, but not knowing quite how to get it yet – being aware that you’ll probably be happier if you follow your heart and ambition, but being a bit timid of the cost of that.”

Fans of Bad Suns, Lauv, and Charlie Puth should listen to chasing luma’s new single, “bittersweet.” The single is available on Spotify, Apple Music, Amazon Music, SoundCloud, and Bandcamp. 

Follow our Alchemical Weekly Spotify Playlist for more great music featured on the site.

Margaret Adams, Contributing Writer at Alchemical Records

Margaret Adams

Margaret Adams is a Psychology major and Rhetoric and Writing minor at The Catholic University of America from New Orleans, Louisiana. In addition to her work with Alchemical, she writes for CUA’s student newspaper, The Tower, and has recently been named Quill Editor. She enjoys reading, writing, and looking at pictures of her dog, Bella.

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