By Margaret Adams
This reading of Alchemical Records content provides a multimedia experience for our audience while increasing the accessibility of our content to persons with hearing loss, low vision, dyslexia, physical or motor disabilities, or are on the autism spectrum.
Animalweapon is back with a new music video for their single, “Deserve.” The video was released on January 13, and follows the announcement of their new album, Set Of Constraints, to be released on April 15.
Directed, filmed, and produced by Polychromatic Records owner and founder Scot Dunlap, the music video serves as a “love letter” to Patrick Cortes’, or Animalweapon’s, home of Raleigh, NC, with multiple notable locations in the beloved city appearing in the video. One specific place that had an important role throughout the music video was Aunt Betty’s bar.
“Aunt Betty’s was a very special bar for me, and I spent a lot of time there while I was going through a lot of personal stuff, so I wanted to start the video there,” Cortes said.
The video also emphasizes the isolating nature of mental health issues; the central idea of the song is clearly represented through the director’s choices.
“When Patrick told me about his concept for the video for ‘Deserve,’ I wanted to explore this feeling of isolation and try to mold it into an abstract, visual narrative that was complementary to the music,” adds Dunlap. “We collected footage over two days, playing with color and light and mixing in slow motion and experimental out of focus shots to illustrate the sultry melancholy feeling of the song.”
Follow our Alchemical Weekly YouTube Playlist for more great music featured on the site.
Margaret Adams is a Psychology major and Rhetoric and Writing minor at The Catholic University of America from New Orleans, Louisiana. In addition to her work with Alchemical, she writes for CUA’s student newspaper, The Tower, and has recently been named Quill Editor. She enjoys reading, writing, and looking at pictures of her dog, Bella.
As the leader of nineties pop rockers 4 Non Blondes Linda Perry broke down barriers in the male dominates music business and created one of the decade’s most catchy songs: “What’s Up?” Perry released one stellar album with the band before going out on her own.
Recent Articles By Daniel Warren Hill Heavenly One, do you hear us? / We are shouting with all the voices we’ve got / Heavenly One,
Recent Articles By Emma Page Independent Indian artist Stellan Perrick draws listeners into his sexy new single “Golden Baby” by placing sounds of the city
Recent Articles By Charlie Maybee The Nashville alternative rockers, Secondhand Sound, are back with their moody new single “Colm’s Conquest”. There are a lot of